Identity is the Strategy.
Leadership keynote speaker and consultant for purpose-driven leaders. Discover your Authentic Intelligence – where who you are becomes high performance leadership.
Amber Swenor helps leaders and teams align values, beliefs and decision-making so they lead with confidence, clarity and impact – transforming their own leadership and team outcomes – without burning out, or selling out.
Identity is the Strategy.
Leadership Keynote Speaker and Consultant for purpose-driven leaders. Discover your Authentic Intelligence – where who you are becomes high performance leadership.
Amber Swenor helps leaders and teams align values, beliefs, and decision-making so they lead with confidence, clarity, and impact — without burning out or selling out.
GET THE GUIDE TO ELEVATE YOUR LEADERSHIP & BUILD YOUR LEGACY
Become the most authentic you – in life and leadership
Unleashed: A Been-There, Rocked-That Guide to Radical Authenticity in Life and Business
A bestselling, award-winning book for leaders ready to stop performing and start leading from who they truly are. Unleash authentic leadership and meaningful impact through the Unleashed framework.
Named the 2023 Most Inspirational Book of the Year by the Independent Book Publishers Association and a finalist for the Indie Book Awards, Unleashed was a #1 Wall Street Journal bestseller and a bestseller on USA Today, Amazon, and Barnes & Noble.
Unleashed examines the patterns that keep leaders stuck in fear, people-pleasing, and self-doubt — and offers practical shifts to lead with clarity, confidence, and integrity in life and business. Available worldwide.
Speaking
High-impact experiential keynotes, retreats and workshops that help leaders lead from Authentic Intelligence — strengthening culture, navigating change and creating clarity where it matters most.
leadership & business
1-on-1 and team coaching and consulting rooted in Authentic Intelligence. Support for leaders seeking aligned growth; integrating purpose and performance, strengthening self-trust and building high-performing teams without burnout.
UNLEASH YOURSELF
Get the bestselling, award-winning book for leaders ready to stop performing and start leading from who they truly are — in life and in business.
What if authenticity were your strongest leadership advantage?
Amber Swenor, founder of Soul Seed Strategy, helps leaders and teams build clarity, confidence, and integrity — by aligning who they are with how they lead.
Through keynote speaking, leadership consulting, and custom leadership development programs, Amber works with purpose-driven organizations to strengthen leadership capability, align teams around shared values, and build cultures where people and performance thrive together.
If you feel like you’re the bottleneck, your team needs too much hand-holding, or growth is burning people out, it’s not a performance problem. It’s a leadership identity transition.
Amber’s work integrates her unique Authentic Intelligence — a human-centered leadership approach that connects identity, values, behaviors, and decision-making. Leaders learn to think clearly, feel grounded, and act with intention, creating sustainable results without burnout.
Because high performance doesn’t come from pushing harder.
It comes from leaders who are aligned, self-aware, and equipped to lead people through change.
Why This Matters Now
Authenticity is no longer a buzzword. It’s a leadership requirement. Organizations are navigating change, pressure and complexity, and traditional leadership models are no longer enough. Today’s leaders are expected to deliver results while supporting people, culture and well-being at the same time.
When leaders understand who they are, what they value, and how their behaviors impact others, they lead with greater clarity, trust, and effectiveness. Teams communicate better. Decision-making improves. Culture becomes a competitive advantage.
At Soul Seed Strategy, we believe purpose-led leaders must hold influence, leadership authority, and financial power — not just to succeed, but to shape healthier workplaces and more sustainable organizations.
For too long, visionary and human-centered leaders have worked harder for less, carrying the emotional weight of leadership without the tools, support, or systems to match.
We’re here to change that.
Uncover Your Dreams & Unleash Your Impact Workbook
Uncover your desires, unlock what may be holding you back, learn your most aligned steps and live into unleashed freedom.